BrandChecker

Control your brand usage and visibility

Control the usage of your hotel’s brand and your visibility

BrandChecker

a solutionĀ to struggle against hotels brandjacking

Brandjacking

Brandjacking is a common web practice in the hospitality industry, that consists for OTAs in:

  • using hotels keywords and brand name in the text of sponsored links, to catch interest and intent of a consumer that was looking especially for your property;
  • then hijacking a booking that was naturally dedicated to your official website. The consumer isĀ first exposed to a multitude of sponsorised links from OTAs and platform, at the top of the page in the booking engine results. Its official link allowing direct booking appears much lower on the page results.

This practiceis specially used by Online Travel Agencies, with whom you certainly have contracts. Preventing you from gaining direct bookings, they make you totally dependent from them and their confiscatory commissions.

Billions website visits that are hiijacked every year

billion dollars of missed hotel booking in 2011 due to brandjacking

BrandChecker Features

Stop your property brand beeing brandjacked !

Automatic brand usage detection

Automatic brand usage detection

BrandChecker detects your brand usage from all ad flows, like Google Adwords, at any time, for any domain (Google Adwords or Bing Ads), in any language or country.

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Automatic platforms reporting

BrandChecker automatically report to Google when a non allowed usage of your brand is detected through a dedicated and Google-approved procedure. Through your dashboard, follow different steps until unallowed campaigns stop.